Accounting and Tax Lead Generation « ledgerleads_blog

Two Vital Points in Marketing CPA firms

July 5th, 2016

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There is a humongous competition in the accounting field and CPA firms in order to get more clients. Large CPA firms have in-house marketing and PR teams to take care of business development, sales and marketing. Small CPA firms, however, need to be strategic in their marketing efforts. (more…)

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Using Social Feeds in B2B Lead Generation

May 19th, 2016

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Using social as a sales tool and lead generator is one key area of opportunity that is still in a very early phase of experimentation within the B2B marketing industry. While most B2B marketers believe that social can profoundly influence preference and purchase, the CMO Council believes marketers need to take the next step by integrating social more directly into the sales funnel, as well as using it as a platform for delivering qualified business leads. (more…)

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Lead Generation: 4 essential factors that shouldn’t be absent in your Financial Planning

September 18th, 2015

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Planning can be tough if it isn’t done properly by the people tasked with it. You can’t deny it, no matter how difficult marketing is, getting prospects to be interested, you can’t just drop it and move on to another way in getting your revenue up. You know very well that Lead Generation and Appointment setting are essential to increase your sales performance. Instead of moping around, you need to strengthen your campaign. But the question still remains, How?

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B2B marketing: It’s a Needle in a haystack world

June 4th, 2015

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Finding specialize industries for a prospect isn’t a piece of cake, it’s like looking for a needle in a haystack, You need to go further to search for that needle(Right Lead), talk about all those painful hay, OUCH.

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Should Lead Generation Campaigns Still Run When A Battle’s Going On?

November 29th, 2014

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It seems quite a shame that this year’s Thanksgiving has clearly been marred by the recent court decisions around the Ferguson scandal. But as these things come to pass, it’s really important for any business to have a lead generation action plan in case they find themselves caught in the midst of a highly politicized struggle.

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