Why do businesses employ the use of B2B telemarketing as part of their strategies? Why to increase sales, of course. How does telemarketing do this? The answer is through helping a company find new business and generate sales leads. Sounds good doesn’t it?
Imagine being nothing but a mere start-up company. When you’re still a young business, your first priority is to find new customers so that you can make money and grow your business. That, however, is usually difficult to achieve, especially in a world competition is everywhere. Also, with the constantly changing business landscape, it’s kind of hard to get a clear grasp of what needs to be done.
Luckily for you though, you can use B2B telemarketing to generate sales leads. It’s an age-old marketing tool that has been known to be very successful for B2B companies over the years, and it looks like it’s going to continue to be as marketers still can’t dispense of the use of the phone.
So let’s take a look at what’s good about telemarketing, what’s bad, and what’s ugly.
What’s good about the use of telemarketing is that it generates leads. Well, that’s the only thing that some start-up company owners care about. As a tool for lead generation, telemarketing is excellent in that it allows marketers to get in direct contact with their target decision makers – in the course of a single call, too! Telemarketing has been praised numerous times as being one of the best direct marketing tools that a marketer can have as part of his/her arsenal.
If you want to penetrate into your target market, telemarketing is something you should surely consider. Since a single phone call allows you to get in touch with your prospects and deliver your message, it increases your chances of finding interested parties.
The bad thing about telemarketing would probably be it’s own reputation in the world. Although when done for business to business purposes, it is respected and widely employed. For consumers however, cold calling isn’t exactly a word that makes them beam when heard.
Another bad thing about cold calling campaigns is that it has a potential to not give a positive ROI. You invest in something and it doesn’t pay back – not exactly a good situation to be in as a start-up.
The ugly truth is that although telemarketing can generate a good amount of sales leads for a start-up company it can still badly and become a waste of a good investment. Also, because of its reputation in the modern world, people do not always take kindly to telemarketers.
There you have it – the good, the bad, and the ugly surrounding telemarketing. Don’t get us wrong though, it’s still a pretty amazing marketing approach that can help you generate leads. You have to experience it for yourself before you come to your own judgment.
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