You may wonder why your telemarketing campaign isn’t getting the results you wanted. Such happening may be the cause of your company may not be right in telemarketing, or your marketing presentation lacks that “Zing” to catch prospects attentions.
Telemarketing call scripts, unfortunately, sometimes limit our capabilities in performing lead generation telemarketing and getting our prospects to engage with us further.
One of the key factors which will help your telemarketing campaign succeed is to create powerful marketing presentations that catch their attention and eliminate all those generic and overused lines which we ourselves hear from telemarketers that phone us on a near daily basis.
Learn to be a performer.
Some telemarketers that ring us up, admittedly, sound like robots and it is so obvious that they are reading from a script. However, at other times, there are those who call us and just wow us with their presentations. One thing that a telemarketer must master in doing B2B telemarketing is to become a performer. Rather than bore prospects with the usual business-centered drivel that we spout on a daily basis, a telemarketer must learn how to perform and just bring a certain wow factor when phoning prospects.
Honestly, do you think that your prospects are going to respond to your appointment setting calls if you do not capture their attention?
Be a storyteller.
In telemarketing, you can use that to your advantage when you learn to be a telemarketer that is also a storyteller. You can enthrall your targeted prospects not with fairy tales though, but with different scenarios in which a company has succeeded – you can tell them about how some start-up company found success by doing this and that and whatnot.
Stories not only help captivate our prospects and focus their attention on what you’re saying, stories also help to give a clearer picture of what you are trying to tell them. Remember back then when there was always a moral at the end of the stories we were told? The same thing basically happens when you know how to tell stories to your prospects. At the end of the presentation, you leave them with a certain “moral” which they’ll be thinking about. If your idea sets in, then you have just successfully delivered a powerful telemarketing presentation.
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