The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.
Here’s an example. There’s this app called PhotoMath which that puts the camera and calculator together to quickly solve hand-scribbled math problems.
From an accounting perspective, it could be a useful tool lying in your own device. But for math students, it’s their new best friend that could be their professor’s worst nightmare. It doesn’t look like you could cheat with it that easily, but the idea certainly feels implied there.
It’s clear that the problem isn’t just limited to quick-solving apps like these. Plenty of services and products can be both blessing and curse. To focus on just one side of those possibilities is to ignore the implications of the other. Here’s how to achieve balance:
Finally, understand that you might have to achieve this balance even before you get all the answers. The risk of your services having unintended consequences should be a risk you’re willing to take. There’s no point in a tight-rope act if you’re not actually in any danger of falling.
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