Still can’t get over that Oscar fever? Well, here’s just what the doctor ordered. Along with the millions upon millions that tuned in to Sunday’s Academy Awards night, it was hard not to be dazzled at the sheer spectacle as it unfolded. But beyond the glitz and glamour, there’s just something about the Oscars that appeals to both the movie fanatic and the marketer in each of us.
When you think about it, a great film is just another piece of content that really got its audience hooked. In content marketing, you call that engagement and, like an Oscar winner, the only way to get to that point is quality. That’s the main secret to winning Oscars, and here’s how you can turn your content into Academy Award material:
1. Tell a great story. It’s not a mystery why Steve McQueen’s 12 Years A Slave won best picture. It was taken from the pages of a heart-wrenching true story, and the way it was told really connected with its audience. People’s attention gravitates toward great stories. Storytelling is so effective in content marketing that many B2B brands are making it a crucial part of their content marketing strategy… and you should too.
2. Pull out all the stops. Alfonso Curaon’s Gravity is the epitome of delivering a complete movie experience. That’s why it wasn’t a surprise when it bagged a whopping seven Academy Awards including best cinematography and best director. A winning content marketing strategy has all the key elements and pulls out all the stops to bring an entire experience to the target audience.
3. Match people and roles. A quick glance at the Oscars winners list reminds us that roles have to be played by people who not only look the part but embody it as well. The same can be said of your content marketing efforts. Producing the quality and quantity of content needed for success is a team effort that requires assigning the right person to the right task.
4. Send a clear message. Martin Scorsese’s The Wolf of Wall Street had originally been intended as an ‘indictment’ of the financial world’s many excesses. But his graphic depiction of Jordan Belfort’s story was interpreted by some (including many older, conservative Oscar voters) as more of a ‘glorification’ than an indictment. When the big night finally came, the film won zero out of its five nominations. That should serve as a lesson for your content marketing campaigns. Always see to it that your messages are clear and understandable. Tell your audience what they need to know, how you want them to feel, and what you want them to do.
And the winners are…
It’s easy to see that when you put all four of the above ideas into action, everybody wins. You get to establish your brand as a trusted resource and stay closely engaged with prospects throughout the lead generation process, while your leads get to make better decisions thanks to your content. So, on your next content marketing piece, aim to bring home an Oscar.
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