May « 2016 « ledgerleads_blog

Five Basic Preparation before Your Lead Generation Campaign

May 31st, 2016

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After acquiring targeted contact list in B2B marketing, the tighter your targeting list, the higher your response is likely to be. Current customers, of course, respond better than cold prospects. In fact, some companies find that much of their lead-generation work involves finding new opportunities in accounts they already have relationships with. So, it’s not cold prospecting, but it’s still an effort to generate business for new products, new buyer groups, or additional divisions or business units in the account. That said, most B2B marketers focus on entirely new accounts for their lead-generation programs. Let us see the five basic preparations any marketer can do before their lead generation campaign.   (more…)

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A Better Way To Make An Appointment With Your Clients

May 25th, 2016

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As a financial professional, you are dependent upon getting new clients into your practice. We will address the various ways you find a new business prospect and then how you write a script for your first appointment with them. The way that you market to create the business lead has everything to do with how to write the script to set that appointment. (more…)

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Basic Needs of Any Financial Services Should Know About

May 24th, 2016

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Rapid changes in the environment in which financial services firms operated forced many organizations to develop a much more proactive approach to their marketing efforts.

The diversity and speed of change that has occurred in the financial services sector due to deregulation md technical change have lowered the barriers between different institutional or strategic groups resulting in a redefinition of the market place. (more…)

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Using Social Feeds in B2B Lead Generation

May 19th, 2016

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Using social as a sales tool and lead generator is one key area of opportunity that is still in a very early phase of experimentation within the B2B marketing industry. While most B2B marketers believe that social can profoundly influence preference and purchase, the CMO Council believes marketers need to take the next step by integrating social more directly into the sales funnel, as well as using it as a platform for delivering qualified business leads. (more…)

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Marketing Tip: Here’s Some Great Secrets in Decision Making

May 5th, 2016

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Decision-making is an essential leadership skill. All Leadership types are faced with numerous decisions that need to be made on a daily basis. Decision making skills equips you with the right tools to make successful choices in today’s dynamic business environment. (more…)

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