Lead generation is not limited to just doing outbound marketing. In fact, one of the best and most effective methods to generate leads is through the use of inbound marketing. Rather than you having to go out into the world and actively seek prospects, you should see more success in lead generation through attracting them to your company. Of course, securing the interest of your prospects is all part of the plan.
So what if you’re a financial services firm? That doesn’t mean that you have to be less extravagant than everyone else. And who’s to say that taking your marketing scheme to a higher level won’t help you in generating sales leads? So when it comes to marketing the services of your financial services firm it may just pay-off to be a little shameless with your marketing tactics. Continue reading →
Expertise in lead generation is a common (if not necessary) requirement in order to successfully generate leads for a business like financial planning. In essence, you want your lead generation campaign run by marketers who have a good understanding about what you do so that they can explain to prospects.
The costs of financial services sales leads can be more than the number written on a proposal, a contract, or on a financial report. Unless you evaluate them fairly and in ever aspect possible, you cannot confidently say the price was or (was not) worth paying.
Often times, you may be wondering why your telemarketing campaign is not getting you the results you expected. Such a happening can be the cause of either that telemarketing just isn’t your company’s strong point, or that your presentations lack the necessary power in them to get your targeted prospects to bite your bait.
So how does one create powerful presentations in doing B2B telemarketing? Isn’t my team competent enough to do lead generation for my business? The answer to that question may be yes, it’s just that your script may be the material you need to question. Telemarketing call scripts, unfortunately, sometimes limit our capabilities in performing lead generation telemarketing and getting our prospects to engage with us further. Continue reading →
As we enter 2013, the marketing landscape seems to be changing once again. Methods we thought were effective early this year may now be ineffective as we move forward. If changes like these persist, marketers will need to learn a whole new game to better their efforts at doing lead generation.
Maybe even as we go even further in time we will have to adapt to an all new marketing landscape just so we can continue marketing and advertising our companies. But let us not get ahead of ourselves and over-think the situation. For now, 2012 is coming to an end (not according to the Mayan Calender hopefully) and 2013 looms over the horizon.
So what will marketers most likely face this coming year? What lead generation practices should we start taking a look at in order to get our stuff together? Well, one of the things that seems to be making it’s way to the top is the use of content in marketing. Is it safe to say that content marketing is the future of lead generation? Maybe yes, maybe no. However, it is shaping how we do marketing. Continue reading →