It’s been almost a month since the Supreme Court ruled to keep Obamacare in place and many people are still unsure as to what this could mean. One thing is clear though. It will still impact the B2B insurance market and might even alter the eligibility of some businesses as qualified leads. This video from FoxBusiness tries to present these effects and whether or not you believe it, there are some things you can still do in case it proves true:
The following effects mentioned in the video are as follows:
Changes in Insurance
Both the effects on private consumers and on businesses are spelled out here. Now, should there really be a significant change in your plans, you would obviously watch out for reactions from the business community. If this is right, this might cause them to change their minds. Leads qualified previously are now bust because the changes of have made your offers ‘uneconomical’. Still, maybe that’s just their perception. Try and set an appointment with the insurance prospect with the offer of showing how your business isn’t as compromised by the law as they think.
The rising costs of healthcare is becoming less and less disputed. However, there’s still a possibility that some forms of it will only get more expensive. These factors may not be within your control as a health insurance provider but that doesn’t mean there aren’t costs within your control at all. For example, start outsourcing non-core functions that seem to take up too much money. If your own business just can’t afford the time and money to invest in processes that aren’t close to its core, then you’ll save more if you just let a more experienced company take the wheel.
Big Changes in 2014
The so-called big changes here appear to only affect your market but then again, that should only give you more reason to make it your concern. Fortunately, this simply means you have a sort of deadline to find as many leads as possible. And not only that, you should be ready to pursue them and close the deal before the penalties start to hit. Try to coordinate with your prospects and use the set appointments to help plan things out.
“A Whole New Ball Game”
Last but definitely not the least, you have the possibility put forth by the coming elections. Should Obama’s political opponents succeed and repealing the healthcare reform is the natural consequence of that success, then you need to prepare for that as well. At this point though, it does beg the question on how much your plans should depend so much on the political atmosphere. On further reflection, isn’t it too unstable? Given that, perhaps the best course of action for marketing is one that’s willing to adapt without necessarily changing anything integral. Granted, there might be some changes provoked by these plans that should be mentioned in your marketing messages. Despite that, perhaps all you need is to simplify the other three adjustments mentioned above into a more consistent model:
- Use appointments to set things straight.
- Outsource non-core processes.
- Have a deadline when generating and pursuing leads.