Who does not want to be insured? The drive of most people and business organizations to be insured has been the primary motivation of several companies to build insurance companies. Home owners want to apply for life, health, auto, fire and even senior insurance policies. They want to be assured that when something happened to them, they will be able to pay any possible expenses but not through their own money. Business entities also feel the same sentiments. They want to protect their company and assets from any severe losses that they may suffer, e.g. fire, accidents and bankruptcy.
But, times have changed. The insurance industry has ballooned quickly and new players are sure to come sooner than later. The competition is tighter and every one is at full tilt in outplaying the rivals. Need I say more? Also, consumers are more careful with the plans they want to sign up for. Since there are few mediocre companies that are not true to their words, consumers’ professional skepticism increased. And with the high number of firms they can choose, there is no doubt that market share per company is getting smaller. Getting prospects now is not as easy as it had been before. How do policy providers respond?
One of the best approaches in landing in front of potential clients is through insurance lead generation. It is about finding prospects that show interest in signing up for an insurance solution. Through this, companies will no longer wait for prospects to come. They just have to find those sales-ready opportunities either through online or offline, or both. However, it takes a lot of time to get in front of prospective clients. Add to that, it is expensive since firms need to have a skilled workforce, the right technology and other resources to search for qualified insurance leads.
Still, there are ways to succeed in gathering a number of quality leads without spending large sums of money. Not all of the times does effectiveness has to come with a big price tag. There are times that success can be attained at a fraction of costs. How? Here is a list of programs you can vouch as productive.
- Email marketing. They say that almost everything digital is cheap. I must agree with it when it comes to mailing campaigns. Direct mail is quite costly since it requires you to pay for the printing costs and the mailing services. With email marketing, expenses are greatly reduced. There is no need to incur printing expenses since the missives are in soft copies. What needs to be done though is a professional-looking email template and catchy contents. You can send thousands of emails a day and may possibly receive immediate responses. But of course, you need to gather as many email ads as you can. And be assured that each info is a direct email ad so you will be showcasing your solutions straight to the decision-makers.
- SEO plus social media. When your customers search online for the services you offer, be sure that your website appears on the first page of search engine results. This is so because first page results indicate trust and relevance. You can accomplish this feat by successfully implementing link building activities through search engine optimization. Also, you can strengthen brand awareness and identity by engaging in social media activities. Actively participate in Facebook, Twitter, or LinkedIn.
- Outsourced telemarketing. If you want a faster sales process, go for telemarketing. But, low-cost solution can only be achieved with an outsourced telemarketing service. An in-house insurance marketing through the phone is undeniably costly owing to the expenditures associated with labor, materials and overhead. By partnering an outbound call center, you only pay the contract price.
Are you ready to obtain easy-to-close health insurance leads, auto insurance leads, annuity leads, life insurance leads or medicare leads? You can do with less investment. Just choose the best solution for you.