Who does not want to be insured? The drive of most people and business organizations to be insured has been the primary motivation of several companies to build insurance companies. Home owners want to apply for life, health, auto, fire and even senior insurance policies. They want to be assured that when something happened to them, they will be able to pay any possible expenses but not through their own money. Business entities also feel the same sentiments. They want to protect their company and assets from any severe losses that they may suffer, e.g. fire, accidents and bankruptcy. Continue reading
Lead generation is not limited to just doing outbound marketing. In fact, one of the best and most effective methods to generate leads is through the use of inbound marketing. Rather than you having to go out into the world and actively seek prospects, you should see more success in lead generation through attracting them to your company. Of course, securing the interest of your prospects is all part of the plan.
So what if you’re a financial services firm? That doesn’t mean that you have to be less extravagant than everyone else. And who’s to say that taking your marketing scheme to a higher level won’t help you in generating sales leads? So when it comes to marketing the services of your financial services firm it may just pay-off to be a little shameless with your marketing tactics. Continue reading
Expertise in lead generation is a common (if not necessary) requirement in order to successfully generate leads for a business like financial planning. In essence, you want your lead generation campaign run by marketers who have a good understanding about what you do so that they can explain to prospects.
Often times, you may be wondering why your telemarketing campaign is not getting you the results you expected. Such a happening can be the cause of either that telemarketing just isn’t your company’s strong point, or that your presentations lack the necessary power in them to get your targeted prospects to bite your bait.
So how does one create powerful presentations in doing B2B telemarketing? Isn’t my team competent enough to do lead generation for my business? The answer to that question may be yes, it’s just that your script may be the material you need to question. Telemarketing call scripts, unfortunately, sometimes limit our capabilities in performing lead generation telemarketing and getting our prospects to engage with us further. Continue reading